|A Note from the President/CEO|
The date is finally set for the cermonial groundbreaking of your new Michigan Association of Broadcasters headquarters building. After over a year of planning, reporting, zoning, meetings with neighborhood groups, architects, developers and building contractors, we are ready to break ground on Tuesday, June 2 at 1:30 PM.
|MAB Related News|
A Different Name - The Same Great Event!
This new name sums up what we do best - advocate for a strong broadcasting industry in Michigan. Be sure to save the date and stay ahead of the changing legislation by attending!
MAB Advocacy Conference and Annual Meeting
Click here for more up-to-date conference information including schedule, directions, lodging and sponsorship opportunities!
|State and Legislative News|
Auto Insurance Reform Clears House Committee
Update: Police Body-Worn Camera Bill
The MAB has teamed with Mousetrap Mobile to bring you a new interactive app that will assist you in staying up-to-date on the latest legislative and congressional activity in Lansing and Washington D.C., as well as have a mobile legislative directory at your fingertips.
The app (pictured right) is available for download in your mobile app store and is both Apple and Android compatible. The MAB encourages all of our members to download and use the app as we believe it will become one of most useful tools in keeping you informed and involved in all legislation that affects the broadcasting industry.
Additionally, you can access our new app from your desktop. Click here to view our app online.
For a quick way to find the app in your mobile app store, be sure to search for "mab legislative app."
|Federal and Regulatory News|
GOP Introduces FCC Transparency Legislation
The FCC recently announced a number of new regional information sessions on the TV incentive auction, by which the FCC proposes to purchase the spectrum of some TV stations to resell that spectrum to wireless users. At these seminars, the FCC representatives will answer questions from the stations attending, and schedule private meetings with TV owners to discuss the specifics of the amounts that they will initially be offered to surrender their spectrum as well as other issues unique to their stations. These seminars are just part of the FCC’s efforts to hold that auction in 2016, with preliminary filings by parties interested in participating potentially due later this year.
At the recent NAB Convention, there were repeated statements by FCC officials, including the Chairman himself, that the auction is on schedule to happen next year. These officials do not seem to be concerned that the wireless companies that will buy this spectrum have stretched their financial resources to a point that would limit their participation in a 2016 auction through their spending in the recently concluded AWS-3 auction. Read More
No Lie: People Like Songs that Like Them
“I’m surprised by the results of this music test,” said the radio research client. “How could ‘Liar’ by Three Dog Night not come back playable?”
This past month, I was fortunate enough to take a trip of a lifetime. I did not sit on a beautiful beach somewhere, nor did I have much time to walk around the city, but it was the people I met and the spectacle I saw that made my experience so memorable.
Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!
The Nielsen reporting process with SIP's (station information packets) can affect your ratings. This system (in diary markets) relies heavier on listener feedback than information provided by radio stations. However, it is important to clearly identify your station as often as you can. Make sure air talents are not rushing through or not selling calls and frequency. The #1 goal is to do everything to ensure listeners know who they are listening to.
Programmers need love too! Suggest a weekly meeting and/or lunch outside of the station to catch up and allow the PD some quality time to discuss important matters. Tell a jock you heard a good break. Send a note after a jock does a nice job at a remote. Walk by the studio and give a thumbs up. This is also a good time to make sure that communications with your consultants and researchers are working frequently and properly.
Editor's Note: The views and opinions of the above articles do not necessarily reflect those of the MAB.
Deciding to pursue broadcasting was one of the best decisions of my life.
Over the last year, I attended Specs Howard School of Media Arts and there have been so many wonderful things I have gained from this experience. Broadcasting is such an interesting industry and there are so many options in radio and television.
Graduation came up so quickly for me because of how much I enjoyed my time in school taking in as much knowledge as I could about broadcasting. I was lucky enough to have a radio internship and a television internship to get started in the field and see what it is really like working in the industry. Upon graduation, I was also lucky enough to give the graduation speech on behalf of the Broadcast Media Arts program and I even received the award for best on-air talent performance for radio and television.
I truly believe that you will never work a day in your life if you are doing something you love. I feel so confident and prepared for the future I have ahead of me and cannot wait to show the industry what I can do!
Applications are now being accepted for the 2015-2016 term of the Student Advisory Committee and we are looking for a few great media students to help the MAB Foundation staff, board and committees plan our educational and awards programs.
This is what current Student Advisory Committee member Allison Newman from Grand Valley State University has to say:
High School Radio Day Recap